Agent-based modeling of the
diffusion of environmental innovations — An empirical approach
Technological Forecasting & Social Change 76
(2009) 497–511
Nina Schwarz, Andreas Ernst
http://www.sciencedirect.com/science/article/pii/S0040162508000875
In this paper, an agent-based model was developed to simulate the acceptance of 3 categories of water-use related technologies for domestic households in Southern Germany. Based on empirical survey and the concept of Sinus-Milieus, they divided agents to 5 lifestyle group, and then give the agents different behaviors and decision making principles based on their lifestyle.
The result shows that water-saving innovations are likely to diffuse further in Southern Germany, and the information campaigns have a large influence on the diffusion of water-saving innovations.
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